After Sir Richard Branson and the panel of judges had carefully considered each of the hundreds of entries, they narrowed it down to eight shortlisted entrepreneurs. Four places were available to pitch to Sir Richard Branson and the panel of judges on 2nd May in London. The shortlisted eight were asked to submit short pitch videos which were then put to the public vote. The finalists were decided by the four businesses to receive the most votes in the poll.
Imran Merza and Taz Basunia
Company: The Jealous Life
Business Pitch to Rich: We’re a confectionery company making sweets for adults. Most sweets are marketed and packaged for kids but we’ve taken out all the gunk and junk to create confectionery for grown-ups. We currently retail in Selfridges and Harvey Nichols amongst others and are planning to expand the range and brand.
Watch the Pitch to Rich video.
Source: Virgin Media
Read the full article: http://www.virginmediapioneers.com/2013/04/pitch-to-rich-finalists/